In 1997, Krush Kulesza started Snowboy Productions because “The events in Spokane, Washington sucked and I thought I could do a better job.” Over the next three decades, that D.I.Y. mind set has led to hundreds of memorable gatherings all across the United States, Canada, Japan, Europe and Australia that have evolved and elevated an entire industry.

Snowboy is a small, family run business based on Bainbridge Island in the Pacific Northwest that utilizes a vast global network of highly skilled builders, photographers, filmers, riders and creators all linked in a common “pursuit of constant radness”.

Snowboy properties like Holy Bowly, The Projects and Halo-Halo have shown the pathway and also raised the guest expectation of what an event can aspire to be. And in turn, not only updating what the actual builds look like, but also how the events are run, who can participate and how far the content can reach.